In this day and age, people need to be able to find you. A well-optimized website will help reach more customers.
Okay, now that you have a great website. the next step is making sure that your website actually gets qualified visitors. There are many tricks to improving your website's ranking on Google. And as search engines get smarter, it is important that your website keeps up.
In a nutshell, understanding how search engines work as well as knowing your target audience lets us craft the code and design of your website to increase its relevance in search results. Since Google is constantly trying to improve the quality and relevance of web searches, your website should be periodically optimized to ensure the best results.
Great SEO results in more traffic to your website and thus increased exposure to your target market.