WestNB Tourism

Brand Development, Marketing Strategy, Website Development

Encompassing the region's tight-knit communities

Western New Brunswick is renowned for its warm community and natural beauty. Our team made sure to weave these ideas throughout the project.

A logo fit for the region

We developed a logo that reflects the ideal image of WestNB, pulling from how the communities are integrated seamlessly with the region's natural landscape.

Creating a brand that attracts

We understood that WestNB needed to be attractive for potential visitors, so we ensured their brand resonated with a modern audience while preserving the unique character of the region.

Essential collaboration with the community

We worked closely with key tourism operators and WestNB RSC staff to understand their brand vision and how they wanted their home to be symbolized.

WestNB’s brand guidelines included carefully selected typography, a cohesive color palette, and a distinctive tagline to ensure a unified and professional presentation across all touchpoints.

Pairing our branding initiative with a comprehensive marketing strategy

New Brunswick’s western region is a sight to behold and brimming with natural beauty. With its hilly valleys, winding rivers and a charm all its own, it deserved a brand presence that was equally compelling. We redefined WestNB’s brand image with a meaningful strategy that fully encompasses what makes the region so special.

Once we established WestNB’s refreshed branding, we developed a 3-year comprehensive marketing strategy designed to guide future promotional efforts for the Regional Service Commission, with a specific focus on tourism. This strategy will ensure cohesiveness across platforms and creative techniques moving forward, further bolstering WestNB’s brand presence.

Every place has a story to tell. With professional and purposeful branding services from Websolutions.ca, you can turn those stories into visual journeys through a region’s history, culture and natural environment.

Ready to bring your brand to life?

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With offices in both Bathurst and Fredericton, New Brunswick, the team at Websolutions.ca respectfully acknowledge that we live and work on the traditional unceded territory of the Mi’kmaq, Wolastoqiyik, and Peskotomuhkati Peoples.

This territory is covered by the “Treaties of Peace and Friendship,” which recognized Mi’kmaq and Wolastoqiyik title and established the rules for what was to be an ongoing relationship between nations.

We pay respect to the Elders, past and present, and descendants of this land, and we honour the Knowledge Keepers and seek their guidance as we strive to develop closer relationships.