Fredericton Capital Region

Advertising Campaigns - Destination Marketing

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Promoting one-of-a-kind experiences

The Fredericton Capital Region is full of harmonious contrasts entwined to provide memorable experiences. From mountain biking and breweries, to family activities, and a vibrant festival scene, this region has got it all.

Since 2022, we’ve crafted unique advertising campaigns to promote tourism in the Fredericton Capital Region.  Focused on year-round experiences, these campaigns reach locals and potential visitors with brand messaging and invite them to spend some time in the heart of New Brunswick.

Targeted Advertising

We ensure that the ads we create reach the right people, in the right place, at the right time. It’s all about strategy.

Captivating Visuals

We use strong visuals that showcase the brand and spectacular offerings around the Capital Region. Our ads help people picture themselves on a getaway to the Capital Region.

Custom Approach

We develop unique goals, and strategies for each season and advertising market. Each campaign is engineered to perform well and provide the highest return on investment (ROI) possible.

We’ve reached millions of engaged potential visitors and locals through digital, out of home, radio, print, and other types of advertising. These results will help the Fredericton Capital Region thrive and stand out in a competitive tourism market.

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We build advertising campaigns from A to Z

Advertising campaigns are an important investment in any industry. For the Fredericton Capital Region team, it was crucial to have a strategy that gives them a competitive edge both inside and outside of New Brunswick.

We’re proud to be a full-service  agency as it allows us to take ownership of campaigns from ideation, to creative development, and media buying. This level of oversight ensures that everyone involved is focused on the same goals for our client.

In this case, the client wanted to gain more brand awareness and recall, increase their own website traffic, and drive online traffic to tourism operators. This needed to be accomplished in the Maritimes, Ontario, Quebec, and New England.

To achieve these results, our team of digital strategists, content writers, and graphic designers, put their minds together to ensure that every piece of the campaign has a clear purpose and defined goal. We conceptualize each campaign, develop a media plan, create strong visuals and copy for each tactic, publish campaigns, and manage and optimize them post-launch based on actionable data found through our reporting.

We are proud of the work we’ve done for the Fredericton Capital Region Tourism team and look forward to a continued partnership.

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